Welcome to Alexander Leadership Group, we help Test & Measurement companies achieve profitable, double-digit growth.
Empowering Sales Success
About Us
Alexander Leadership Group helps Test & Measurement companies improve their sales team performance, implement more efficient processes, and ensure strategic initiatives are properly aligned.
With over 35 years of experience helping T&M companies like Tektronix, NI, Anritsu, and Rohde & Schwarz significantly increase their revenues by improving organization efficiencies and reducing sales cycles, we can help you achieve similar outcomes.
What We Do
Strategy, Sales Planning & Execution
Strategic Leadership
Vision, Mission & Strategy Development & ImplementationMarket & Competitive AnalysisPortfolio/Vendor Assessment & DevelopmentAmericas Market Development, Canada, Mexico, Brazil, Central & South America, CaribbeanM&A Assessment & Integration Sales Planning & Execution
Building Customer Focused & Growth Oriented Sales OrganizationsKey/Strategic Account ManagementSales Channel Assessment, Development & ImplementationTactical & Strategic Sales Coaching & TrainingProfessional Manufacturers Rep ManagementTalent Acquisition & Employee DevelopmentExpert Network
Marketing Strategy, Campaign Planning & ExecutionDigital Marketing & EventsTechnical Product Marketing & ManagementTechnology Expertise - Wireless, Digital/Optical, Carriers, RAN/ORAN, VNAs, Spectrum Analyzers, BERTs, etc.Certified Salesforce CRM Best Practices & ImplementationCorporate & Executive Travel Advisory
As an extension of our consulting practice, Alexander Leadership Group provides corporate, executive, group, conference, and incentive travel advisory services. We support clients with itinerary design, travel logistics planning, destination research, supplier coordination, and travel policy guidance in support of business objectives.
These services are advisory and coordination-based. Alexander Leadership Group does not issue airline tickets or perform ticketing functions.Case Studies
01
Challenge: A leader in field carrier testing was missing sales goals with network operators.
Solution: Implemented Key Account plans and initiatives to engage higher level decision makers with leading wireless carriers in the Americas.
Results: This strategy resulted in profitable, >20% sales growth with wireless carriers in the US, Canada, and Mexico and deeper relationships as a basis for continued growth.
02
Challenge: A leading test & measurement company was experiencing declining sales, a dysfunctional sales model, and demoralized sales team.
Solution: We helped immediately reorganize the sales model with input from front line team members and implemented a streamlined structure for growth.
Results: These innovations returned sales to stability and +10% growth and helped retain key personnel with individualized professional development plans which empowered the sales team to take control of their individual career paths.
03
Challenge: A newly restructured sales team was responsible for test & measurement sales in the western US with the added responsibility of growing the challenging video test market in Hollywood.
Solution: I helped the team develop Strategic Territory Plans, add experienced video sales professionals, and deliver focused technology & application training.
Results: These actions resulted in an industry-focused sales team who exceeded targets by >10% for the subsequent three years.
1:1 Executive & Leadership Coaching
COaching for Excellence
My Approach & Experience: Integrity is the one thing in this world we have control over, for those who know me know I cherish this value above all others. Business is all about people which is why I value, appreciate, and nurture my network of friends and colleagues. I'm an expert in a few areas but certainly not all which is why I collaborate with my network to develop creative solutions for my clients. Consulting is a team sport, it takes a village. I have more than 35 years of successful sales and leadership experience in the technology and communications industries. Let's have a conversation and let's explore your situation together.Get in touch.
If your sales have stagnated, reach out to us for a conversation and let's explore your situation together.